Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home. Now available with the option to choose an Ammonia-free formula.
Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve leveled up on our personalisation of your hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
We’re committed to getting your color just right. Not head over heels? It’s on us.
8X Allure Award Winner.
Voted Best Hair Color by Allure’s Best of Beauty Awards and Readers’ Choice Awards.
RICH, LONG-LASTING COLOR.
Never premixed or pre-made, our Permanent hair color formulas offer full gray coverage with proven long-lasting results. How? Our color is formulated and tested by our in-house cosmetic chemists who specialize in beauty and the science of hair color.
PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy hair color at home.
SEE OUR AWARDS »
What’s inside:
Your Custom Hair Color (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
With licensed, human colorists (yep, real people) who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.
I love the convenience of having it delivered to the front door, it keeps me on a consistent schedule.
The color you chose for me is perfect,
Thank You
Since I dyed my hair using the custom color set I received lots and lots of compliments. It passed almost 4 weeks since I dyed my hair and the color is still vibrant and the covarage of the white hair is 100%.
I am more than 100% satified and I wait for the next set.
Love,
Teodora
I was really apprehensive since I had never coloured my hair at home before. I have to admit that I applied it rather haphazardly. The colour looks so natural!! Actually better than the last time I had my hair coloured at the hairdresser. Really pleased. So much quicker and easier than going to the salon.
I was spending four times as much in a salon for a root touch up color. I just had my second order, with a bit of an adjustment, and it’s perfect! Love the results. Love the ease of ordering!!
Our tested-tried-&-true color formula only contains the highest-quality ingredients and pigments. It’s how we get superior gray coverage and rich, long-lasting results.
Vitamin E conditions and adds antioxidants to hair and scalp.
Provitamin B5 and Chamomile moisturizes and softens dry hair.
Keratin fortifies to increase strength of hair.
Silk Amino Acid hydrates and helps prevent moisture loss.
Soybean Protein improves overall texture and feel.
Aloe Vera makes hair supple while adding shine.
Wheat Protein smooths cuticle and boosts strength.
We believe your unique beauty is one of a kind, so it’s only natural that your hair color is too.
At eSalon, a personal colorist crafts a specific color formulation to meet your specific needs and provide you with long-lasting, salon-quality results. They take everything into account: from your color history and percentage of gray, to your hair length.
And voilà, your Color Set arrives at your door in eco-friendly packaging, complete with Personalized Instructions for easy at-home application.
How much hair color will I receive?
Each Color Set includes just the right amount of hair color needed to achieve your color goal. That means you’ll receive either one or two bottles depending on your hair length, thickness or desired look. Your colorist will advise how to apply, so you’re all set in that department.
Can I save any remaining color for my next application?
Unfortunately, no. Since every one of our hair color bottles is freshly dispensed (and never sitting on a shelf), we can only guarantee the best results with immediate use.
How do I know if I am selecting the right color in my Color profile?
If you ever have any doubts on your selection, be sure to include a photo of your current color. Your colorist will review your photo and make any adjustments needed. And always feel free to give us a call. We’re available to hear you out and help you out.
How often should I color my hair?
That depends on your gray coverage, vibrancy, hair growth cycle, and overall maintenance. If you are not sure, your colorist can advise on a schedule that will best suit your individual needs.
Do you offer Permanent or Demi-Permanent color?
Yes. Our Permanent hair color provides the longest-lasting color result and is recommended for full gray coverage or a color with an intense, rich finish. We also offer an Ammonia-free option for multi-dimensional coverage and a natural, luminous finish. Our Demi-Permanent hair color is recommended for those with less than 25% gray hair and fades seamlessly. Lasting up to 24 washes, it’s ideal for refreshing previously color-treated hair or blending gray naturally. All hair color options leave your hair feeling healthy, conditioned, and full of shine.
It’s simple: With great care comes great color. All of our products contain color-care ingredients that work together to do at least one of the following:
PROTECT
Works to safeguard hair against daily damage and color-fade.
SHIELD
Creates a preventative barrier from external color and cuticle aggressors.
NOURISH
Provides essential nutrients to help maintain radiant health.
REPLENISH
Revitalizes and restores hair back to its natural, happy state.
REINFORCE
Strengthens weakened hair to promote durability for the long run.
What you want, when you want it, shipped to your door in one box—color, products, you name it.
Savings Galore
Receive 20% off all autoshipped items-that's right, every single one.
Oh-So Flexible
You’re free to add, skip or cancel any item. It’s pretty much the best thing ever.
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